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At each campus event, guests can meet Fenty artists to get shade matched, explore the Fenty Beauty collection, play games, win prizes and more.
April 4, 2023
By: Charlie Sternberg
Associate Editor
Fenty Beauty by Rihanna and Ulta Beauty are touring college campuses to help students discover Pro Filt’r Foundation and Eaze Drop Blurring Skin Tint shades that match their skin tones. At each campus #SHADEMATCHU event, guests can meet Fenty artists to get shade matched, explore the Fenty Beauty collection, play games, win prizes and more. #SHADEMATCHU already visited Howard University and Spelman College. Next, the experience is travelling to University of Houston and San Diego State University. Fenty first expanded into Ulta Beauty last year.
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